The most important condition for the effectiveness of business communication of the civil servant is the knowledge of its own communications capabilities, the level of communicative competence. It is known that most of the civil service are confident people, many of whom are considered to be successful, capable in all respects, including in the field of business communication. Often this is the usual self-delusion, and public servant learns of their own communication problems.
Today it is evident that the training of civil servants requires them not only deep creative knowledge and specific skills in dealing with various administrative tasks and situations, but also the ability to communicate, to behave in society, to hold meetings, business talks, not to lose his composure in front of spotlights cameras have the skills to communicate with the media and the diplomatic corps.
In this hierarchy, the backbone is a key competence, mastery of which is considered as the main target value in the construction of educational process on the basis of competence.
The ability of public servants to own core competencies and implement them is due to the special structure of consciousness of the listener - his competence as a universal ability to know, understand, own ways of activity, predict, act, reflect on their actions and take responsibility for them in the normal course of business.
The list of key competencies is based on the main objectives of the general education, the structural representation of the social experience and the experience of the person, as well as the main types of state employee activities, enabling him to master the social experience, receive and impart life skills practice in modern society.
The basic requirements in business communication imposed a civil servant are: the quality of a communication skills (the ability to easily converge with people), empathy (empathy), reflexivity (the ability to understand another person) and eloquence (the ability to work the word). These qualities make up the set of natural talents, referred to the concept of "the ability to please people." Having these skills and constant exercise in their development - the key to the successful creation of personal image.
The second group consists of personality characteristics associated with her education and upbringing. These include the moral values, mental health and capacity for interpersonal communication.
The third group includes what is purchased with life and professional experience. Especially valuable when this experience helps a person to sharpen intuition on the situation of communication.
What a self-confidence and stereotyped behavior negatively affect people's perception of the person who is interested in recognizing and welcoming attitude. In many cases, the image - is the result of skillful orientation in a particular situation, and therefore the right to choose their behaviors.
Today we are witnessing that develops corporate image of the public service as a social institution. Of course, the main component of the creation of a corporate identity is the real work of the organization, on the basis of which can be detected and corporate performance. The ideal image of the civil service must be a response to the wishes of the public.
Personal effects inherent in every person, and it is connected with the unique originality of each person.
In this regard, we can already identify the key areas of the forthcoming reforms in the civil service, raising the status of the formation of a positive image among public officials:
* Image - conscious phenomenon, it does not exist only at the level of the individual, that is, the object must be known to any group of people (partners, customers, clients);
The favorable image must have the exact address, to call to his interest, to attract certain groups of partners;
* Image is active in its essence, it is able to influence the mind, emotions, activity of individuals and entire groups;
* Image is not something given once formed, it is dynamic, its attributes are converted, modified in accordance with changes in himself;
* The image must be ductile, quickly changed, responding to the economic, psychological and social conditions;
* The image must be credible (in accordance with what it actually is or to make an impression), otherwise the image does not believe, and he does not reach the goal.